VSTE

ISSN (online): 1339-8245

Issue cover

Volume 11, Issue 1

  • Published: 30 June 2025
  • 5 articles
  • Open Access

ISSN (online): 1339-8245

ArticleOpen access

The importance of loyalty programs in CRM

D Veselá, Z Dzilská, F Pollák

Vol. 11, Issue 1, 2025

The paper deals with the topic of the research and comparison of loyalty programs in the companies Tesco Stores ČR a.s. and Lidl Česká republika v.o.s. The purpose aims to investigate loyalty programs within the framewor…

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