Features of social responsibility integration into the enterprise's management strategy

in the article the difference between social responsibility and corporate social responsibility was defined. A theoretical analysis was showed that many scientists equate “social responsibility” to “legal responsibility”. In the article was determined that “social responsibility” and “corporate social responsibility” are not identical concepts. Authors proposed definition to the “Corporate Social Responsibility of the Enterprise (CSRE)” as an official document or program of action that is approved by senior management; provides the enterprise management active work in order to help the state, society, community, individual person, using their own resources and opportunities. It was proved that the integration of social responsibility into the strategy of enterprise management should be based on the relevant principles of social responsibility management, such as: moderation, flexibility, continuity, adequacy of efforts, transparency, improvement and development. Based on European experience was proven that today in Ukraine the principle of transparency is rather undervalued and not used at enterprises. Author’s defined structure of social responsibility management that should consist of three levels: managerial, strategic and practical. In article were proposed three stages of corporate social responsibility of the enterprise (CSRE): preparatory, adoption and implementation of decisions, management of the CSRE realization.